Merchandising in textile is not synonymous with merchandising being practiced in consumer product companies. It is much broader in its scope, activities and responsibilities.
Retail Merchandise:
The term merchandising in retailing refers to the total process of stock planning, management and control. The merchandising needs a good numeric skill and ability to make trends, relationships and co-relationship within regular sales and stock. The responsibilities of merchandiser are changes from company to company, according to structure they adopt. The traditional merchandising role is integrated with the buying, which merchandising team has responsible for both the planning and stock allocation. The structure of traditional is shown in figure.
Now a day’s many retailer change the responsibilities of merchandising according to the
company, some remove the distribution role and this responsibility is then given to the
distribution team separately. By this the retailer can save the cost, more importantly the
company can control of the entire process. We have seen many business retailers who
applied different parameters to stock management can easily lose on their stock.
Textile Mills and Buying House:
- Merchandising can be termed as heart of making a product fail or pass.
- Merchandising can be a difference between winning or losing a project/customer.
- Merchandising means finding new customers and markets.
- Merchandising means retaining the customers and extracting more orders from them.
- Merchandising means making the customers delighted/satisfied on one hand and brining profits for the company on other.
- Merchandising means making communication bridge between the company and its customers.
- Merchandising means completion of project/order placed by the buyer as per its requirements in right time, quality and quantity.
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