How To Be Come Good Merchandiser?

Becoming a good merchandiser involves a blend of skills, knowledge, and experience. Here's a breakdown of key areas to focus on:

For Apperal Merchandising

1. Foundational Skills
2. Product Knowledge
3. Visual Merchandising
4. Sales and Marketing
5. Industry Knowledge

1. Foundational Skills

• Analytical Skills: Merchandisers need to analyze sales data, inventory levels, and market trends to make informed decisions about product placement, pricing, and promotions
• Organizational Skills: Effective planning and organization are crucial for managing product displays, coordinating promotions, and ensuring smooth store operations.
• Communication Skills: Clear and concise communication is essential for collaborating with suppliers, store staff and management.
• Creativity: Developing visually appealing displays and promotional materials requires creativity and an understanding of visual merchandising principles.
• Adaptability: The retail landscape is constantly evolving, so merchandisers need to be adaptable and open to new ideas and tecnologies.

2. Product Knowledge

• Understanding your products: A good merchandiser has in-depth knowledge of the products they are selling, including features, benefits and target audience.
• Staying updated: Keeping up with new product releases, trends, and competitor offerings is essential.

3. Visual Merchandising:

• Creating appealing displays: Arranging products in a way that attracts customers and encourages purchases is a key skill.
• Using visual elements: Understanding how to use lighting, color, and signage to enhance product displays is important.
• Planograms: Merchandisers often use planograms (visual diagrams) to plan product placement and optimize shelf space.

4. Sales and Marketing::

• Understanding consumer behavior: Knowing what motivates customers to buy is crucial for effective merchandising.
• Promotional strategies: Merchandisers often develop and implement promotional campaigns to drive sales.
• Pricing strategies: Setting competitive prices and managing markdowns are important aspects of merchandising.

5. Industry Knowledge:

• Market trends: Staying aware of current market trends and consumer preferences is essential.
• Competitor analysis: Understanding what competitors are doing is important for staying ahead of the curve.
• Supply chain: Having a basic understanding of the supply chain can be beneficial for managing inventory and product availability.

Additional Tips:

• Be passionate: A genuine interest in retail and customer satisfaction is essential.
• Be detail-oriented: Attention to detail is crucial for creating effective displays and managing inventory.
• Be a team player: Merchandisers often work as part of a team, so collaboration is important.
• Be results-oriented: Ultimately, a merchandiser's success is measured by their ability to drive sales and profitability.

By focusing on these key areas and continuously developing your skills, you can become a successful and valuable merchandiser.

Merchandising work process general overview

 Merchandising involves a series of steps to ensure products are effectively marketed and sold. Here's a general overview of the merchandising work process:

1. Contract Buyer: Secure a buyer interested in your product.

2. Audit (for Initial Orders): Conduct an audit to ensure accuracy and feasibility.

3. Receive Inquiry Sheet: Evaluate the buyer's requirements.

4. Develop Sample: Create samples based on the provided specifications.

5. Consumption of Material: Calculate the materials needed for bulk production.

6. Costing: Estimate the cost of production.

7. Quotation: Provide a price quote to the buyer.

8. Negotiation with Buyer: Discuss and finalize the terms.

9. Order Receive: Confirm the order.

10.  Receive Master L/C: Obtain the letter of credit.

11.  Make a TNA (Time & Action Calendar): Plan the timeline and actions required.

12.  Booking Fabrics, Trimmings, & Accessories: Order the necessary materials.

13.  Open BB L/C (Back to Back L/C): Secure financing for the materials.

14.  Sample Approving: Get approval for the samples.

15.  Receive Fabrics, Trimmings & Accessories: Ensure all materials are received.

16.  Swatch Card Making & Approval: Create and approve swatch cards.

17.  Approval for Bulk Production: Get the green light for mass production.

18.  Lab Test: Conduct necessary tests on the materials.

19.  Pre-production Meeting: Discuss the production plan.

20.  Start Bulk Production: Begin mass production.

21.  Inline Inspection: Perform quality checks during production.

22.  Ex-Work: Prepare the goods for delivery.

23.  PSI (Pre-shipment Inspection): Inspect the goods before shipment.

24.  Shipment (Ex-factory): Ship the goods to the buyer.

This process ensures that products are produced efficiently and meet the buyer's requirements.

Types of Label

Jacquard Woven Label

Jacquard woven label with knitted selvedges that the ribbon selvedges are interlaced by means of a special needle, yielding markedly higher processing quality and contributing to fraying resistance and skin compatibility of the selvedge. (Kyang Yhe jacquard loom machine is only suitable for weaving jacquard elastic belt, jacquard bra strap, jacquard luggage strap, jacquard footwear string).

 

Label With Slit Selvedges

It is a kind of selvage cloth label. When the required trademark is woven at once according to the needs of the width, it is called a selvage trademark. This process avoids many shortcomings of trimming. The output is low and the production time is long, but the effect is good. It can also be divided into a flat surface and satin surface, which is characterized by a complete trademark woven from the machine. Its edge is binding, and the yarn is the same color from the beginning to the end and connected together, so it feels very soft.

           

Printed Satin Label

The brand label or satin care label is a main label printed with washing and care instructions for clothes and textiles or other fabric items. So we often use it to explain the material of your items and its manufacturer, but we can add your brand logo or any other desired details such as complex variable data, international sizes, multilingual care instructions, country of origin information and product codes to help communicating important information to the consumer in a visually appealing way.

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